Less faff.
No measuring paper, trimming edges or searching for scissors.
About F*** Wrapping
That is pretty much where this started. We did not set out to make wrapping more impressive. We wanted to make it less annoying.

Wrapping for people who hate wrapping.
Why this exists
Wrapping presents should be the easy bit. Instead, it usually means measuring paper, finding scissors, wrestling with tape and pretending the corners look intentional.
So we started with a very simple question: what if you could just put the present down, pull something around it and scrunch?
That became F*** Wrapping. The crinkles are part of the look, so there is nothing to get perfect.
No measuring paper, trimming edges or searching for scissors.
Pull the foil around the gift and press it into shape. That is the technique.
You do not need to suddenly become good at wrapping. It is designed to look crinkled.

The idea
We are building F*** Wrapping for everyone who has ever looked at a pile of presents, a roll of paper and a disappearing evening and thought: F*** wrapping.